Your business is boring. Bring on the YOU!

Even the strongest of coffee was no match for the copy. “Welcome to XYZ Winery. Located in Snoozeville, we have been producing the finest wine this side of the Mississippi since 1958. Our vineyard’s courteous staff will…” POOF! May as well stop writing at this point. You lost them. If your text was akin to CPR, it’d be time to call in the morgue. Over the last umpteen years, I’ve read some horrendously boring copy. Text that could literally lead to the downfall of the entire sleeping pill industry if shared on......

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